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Dear supplier,

Thank you very much for your introduction and offer to CHEERS wines.

We are taking the offers and introductions of all kind of alcoholic beverages very serious, and we are grateful to receive so many interesting products and stories through a borderless world of wines and pay great attention to all of them.

CHEERS features a strictly selected assortment and strives to introduce only the best examples of certain grapes, areas, brands or varieties with the best price/value.

We act strictly following our target customers’ needs and preferences. To understand our market position better, please inform yourself on our various social media channels and

To maintain this and make your way to one of our active supplier, please find below a guideline of our conditions, processes and requirements:

  • We are only able to react on exclusively available products in mainland China.
  • Please follow with your offer the format in the offer format guideline, to ensure your wines will be fast and correct benchmarked and pre-evaluated. Download offer format here
  • Offers must content: 1. Company name and country of origin 2. Product picture (jpg. or PDF) 3. Wine description/wine making, medals and/or gained points, tasting notes 4. EXW price and currency
  • If your offer meets one of our currents needs, we will make a shortlist of samples we need to taste. Download Sample instructions here
  • These samples can be send to our office in Switzerland, or our HQ in Beijing, China
  • The sample must have the final packaging (bottle, label) as we would receive it in case of an order
  • Samples must be send customs cleared and free of fright fee or any delivery costs for the receiver

Due to the nature of our business, it is important that we get exclusivity for your labels in mainland China. Please note that if you can’t offer exclusivity, it will be difficult for us to list your products. If you have sold the products before (up to 5 years in the past) please mention it too.

We will then benchmark your price value ranking with our existing assortment, current needs and recent developments and other supplier offers together with our wine experts and sales managers.

You will receive a feedback about the tasting shortly afterwards.

In case of a successful tasting and depending on the product category, will the first order only be a testing sales in several of our flag ship stores, to test the market feedback.

If your product performs according to its category benchmark, we then list it in our standard assortment. For this, we must have signed the exclusivity agreement for the area above and you have passed our internal supplier due-diligence.

Depending on the product category, this process can take, between the first contact and a listing, up to one year.

Thank you very much for respecting and supporting our careful selection process.


Your CHEERS purchase team


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