David likes crushing big data to understand and discover market trends, customers’ tastes and behaviors. He aligns the carefully selected CHEERS assortment with consumers preferences.
CHEERS makes me feel the harmonious team atmosphere, special design concept, fantastic working environment, nice leaders and colleagues… All of these have fortified my faith in CHEER’ brighter future.
I love adventures. Working in CHEERS is like an adventure full of surprises and challenges. People here are always energetic and creative. I just love the CHEERS spirit.
With former experience in the catering industry, I am very glad to join CHEERS family and get the opportunity to learn about the wine industry. I highly agree with the positioning of CHEERS and believe that CHEERS will become the leader of the wine industry in near future.
CHEERS allows me to learn and grow EVERY DAY! CHEERS’ Marketing team is the best place to portray my creativity since ANY incredible idea can be adopted as long as it’s positive and fun! I’m really proud of being able to promote “CHEERS” as a brand because the more people get in touch with CHEERS, the more people are going to have smiles and happiness in their life!
For me coming to China was already dream come true, but working for CHEERS as the Events Manager has been really the cherry of the cake! As a party girl I have always loved to go to all kind of events, meeting people and making them laugh! So now making one of the things I like the most as a job and in a professional environment is really fulfilling and enriching! CHEERS is widely known all over, so I am always trying my best to keep making of every event the best experience for all our friends.
Wine is a catalyst for human communication, two strangers that share the experience of a drink can become good friends! Wine is also mysterious, filled with elegance and gentle character that deeply attracted me. At CHEERS I made a lot of friends who share my passion for wine and hobbies. There is nothing better than to share a bottle of wine with my friends!
Alice brings experience from working with brands such as Haagen-Dazs, Starbucks, Langham Hotels and Simplot. Her passion is in operations and scaling a retail brand.
Life is like appreciating a nice glass of my favorite wine!
Work is also like wine, there is always something great to be expected after a hard day work at work, just like enjoying a sip of wine.
I am the accountant in the Finance Team, and diligence and responsibility is the priority in my work. I am willing to link my development with CHEERS’ and grow together, tasting wines in life and at work.
Working at CHEERS brings me a lot of joy! Everybody that works here is very nice and will help you when you are facing a challenge.
For logistics, we believe that the delivery on time and with a smile will make every customer happy. We’d like to make every customer smile.
Beijing’s titanic traffic flows too slow to drown my hi-speed e-bike. Beijing’s iconic smog isn’t supernatural enough to rust my vision. My duty first is to those who thirst! Whether it’s overpopulation, no PM2.5 protection, or your comfy couch just has you ass-trapped, you can always count on getting Lucky!
I like my job to dancing freely on a golden beach with palm trees swayin’, smooth music playin’ while pouring each and every smiling face a glass of Merlot. If this sounds like a dream, I guess CHEERS is my dream job. Actually, I can’t think of a better job than to make people happy everyday.
Growing up in Guizhou (the palate realm of the Middle Kingdom) has afforded me the knowledge to teach others which wines go with what tasty foods. I believe food and wine are the recipe for love. And to get some, wine and dine that special someone with a sexy Guizhou seafood dish and German Riesling.
Working in the Call Center gives me the awesome opportunity to call our outstanding customers and wish them Happy Birthday! or give CHEERS (and wine discounts: ) on special holidays. I delight in letting them know we honor them as people, rather than just customers.
I love the CHEERS philosophy of treating others kindly and doing whatever it takes to make them smile. The more heart you put into others, the more you put in yourself.
Finance is a daily grind, so I lively up myself up with some daily CHEERS wine. Because while adding up the dollars and sense, I learned that life can come up short and that making the most out of it is the sum of the greatest wealth.
Logistically speaking, being goal-oriented is cosmically self-gratifying. For example, my goal is to lower costs and shorten delivery speed. I figure, the faster and easier I get people delivered their wines, the more CHEERful our fair city will be.
I drink like I think – out-of-the-box! I hope by designing zany posters, festive flyers and different in-store décor, our customers feel a bit of CHEERS inside of them. To all you aspiring artists out there, a wineful imagination can be just the right juice to produce ingenuity and unfettered funkiness.
For me, passion comes in two colors: a red heart-shaped box filled with love and a neon green Battista Brasil to compliment it. As a hopeless romantic, my colorful and vibrant strategies comes from the heart to create a fun atmosphere. I’d like to think they help put the love behind every CHEERS smile.
Stefan worked for UBS investment Bank for 7 years prior to joining CHEERS to align the numbers with the business concept. He ensures compliance and efficiency.
One of my fondest memories Of CHEERS is when I started out in Wudaokou and made so many unbelievable friends from the universities. Since then, I have become Regional Manager and I travel throughout China and find the same happens at every store. I think what makes CHEERS special is the incredible opportunity we provide our customers to make new friends.
As the franchise expert, my happiest moments don’t just come from sharing a nice bottle of Valpolicella with colleagues and customers, but in between delighting in its dry, smooth taste, I get the sweet opportunity to help young entrepreneurs achieve their ultimate dream of unlimited drinks by starting their own party hardy CHEERS store.
As the Area Manager, I got your back – or glass as the case may be. Because it’s my job to make sure all the stores are on kick ass party mode and that the customers are having a blast. So while you’re drinkin’ it up in the outrageously fun CHEERS atmosphere, don’t be surprised if I appear offering you a glass of my favorite Primitivo.
Angqian is a WSET certified wine expert and international wine judge. He shares his passion and knowledge about wines with CHEERS employees, customers, franchise partners and media.
Claudia is from Switzerland and founded CHEERS after a warehouse fire destroyed her first wholesale business in late 2010. Claudia’s strong will to go beyond borders, her passion for people, her family’s wine background and her sensibility for the market has made her one of the figure heads of the Chinese wine market.
